Researching Decision Makers
and Influencers

All our research work for schools delivers hard facts and much actionable data that helps effective decision-making, particularly in terms of allocating resources on which there are, inevitably, many claims. All research undertaken by SMP includes a detailed Report together with a Conclusions section and our considered Recommendations for addressing the issues raised.

The breadth of the work we undertake for schools means that we ensure our research asks the ‘right’ questions, so that our reports, and in particular our Conclusions and Recommendations, deliver useful information based on hard facts, resulting from asking those ‘right’ questions.

Some of the constituencies regularly polled by SMP for client schools include

  • Current and recent parents
  • Academic and senior non-teaching staff
  • Parents who considered your school but then sent their child elsewhere
  • Current and recent pupils

All our work is confidential unless you tell us we can tell other schools – as, happily, many have done.

Some of the benefits:

  • The inclusion of a large number of ‘open’ questions ensures respondents’ answers are not channelled by the nature of the questions.
  • Responding anonymously, honest views from the different constituencies will help inform the school’s future development - and its future marketing.
  • Comparative statistics are provided throughout the Report allowing a school to compare its performance against SMP-derived sector norms.

For more information on the wide range of research services provided by SMP, please contact us.

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