Feeder Schools

Over the last 10 years the links between feeder schools and senior schools have broadened. Parents are more selective about which senior schools should be on their children’s visit list with boarding prep pupils no longer proceeding automatically to a boarding senior school, and some historic links with senior schools being, if not broken, then certainly more elastic.

Increasingly, when there have been no visits by pupils from a certain prep school for some while or when a review of feeder schools shows several gaps, senior schools sometimes begin to wonder why. Is it the result of changing heads, market sentiment or the economy? Or have they have blotted their copybook in some way?

SMP has researched feeder schools many times for clients and, over the years, the most effective process to finding out useful, relevant information has become clear. And the most important dimension has always been to tailor that experience on each occasion to what an individual school really wants to know – for each school it is slightly different.
Our very personal way of undertaking this work is through one of our team – always a partner – talking over the ‘phone, even occasionally visiting, prep school Heads ‘for a chat’. Of course there will be a conversational ‘route map’ pre-agreed with the client school, but definitely no tired script. Forty or fifty minutes later almost every ‘chat’ has yielded more than expected.

To explore further how researching feeder schools could strengthen your school’s admissions, please contact our Senior Partner.

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