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Does your website do everything it should?

Is your website one that immediately makes parent prospects warm to your school? Does it make the admissions process easy to initiate? Is it all you feel it could be?

A school’s website is an increasingly important showcase for any school, whether it has been designed by a large specialist design house, a local ‘techie’ or in-house. SMP researches amongst parents and parent prospects show that the number of parents visiting websites before short-listing which schools to visit has more than doubled in the last 3 years. Which makes it even more important that yours impresses – and is easy to use.

SMP have been tracking school websites and their evolution for more than 5 years. We have an excellent understanding of what works and what does not.

Our web effectiveness Audit will provide:

  • More web-originated enquiries
  • Improved external perception of your school by all the many constituencies who see your website as your school’s ‘shop window’
  • Better value for money from the significant investment you have made
  • More immediacy of the content, so more relevance to all site visitors

For more information about how SMP can help ensure your website works as powerfully as it can, please contact us.

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SMP Marketing by Design

Click below to view a small selection of the design work that we have created over the last few years.

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SMP Mystery Shopper

Boost your admissions - book a visit from one of our trained Mystery Shoppers to find out what you could be doing better.

Mystery Shopper