Getting your team to understand the importance of marketing

Enhancing Admissions
Because Admissions is such a vital element in any school’s recruitment processes, sometimes it becomes clear that current staff are either not recognising the importance of what they do, or do not have all the skills necessary to meet the demanding needs of the Admissions function in today’s competitive climate. If the relevant staff have the abilities, but have not had appropriate training, it is incumbent on the school – to improve the job satisfaction of its employees, as well as improving its recruitment performance – to train those staff members in the skills they do not possess.

Understanding Marketing
Marketing is not just for the Marketing staff. For your school to be able to attract those extra pupils it is essential that each individual staff member, including teaching staff, is aware of the key role they play in presenting your school in a favourable light. Giving the right impression to visiting parents and enhancing the image of your school in the locality are just two aspects of how staff can really make a difference to your school’s recruitment.

In both these areas SMP can help. SMP runs INSET training sessions on Admissions Management, sometimes supplemented by one-to-one training, and also on broadening the understanding of Marketing and Public Relations amongst teaching and senior admin staff.

If you would like to discuss any training needs you have identified and to see whether SMP could be the right people to help, please contact us.

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SMP Marketing by Design

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