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Researching Decision Makers & Influencers

 
All our research work for schools delivers hard facts and much actionable data that helps effective decision-making, particularly in terms of allocating resources on which there are, inevitably, many claims. All research undertaken by SMP includes a detailed Report together with a Conclusions section and our considered Recommendations for addressing the issues raised.

The breadth of the work we undertake for schools means that we ensure our research asks the ‘right’ questions, so that our reports, and in particular our Conclusions and Recommendations, deliver useful information based on hard facts, resulting from asking those ‘right’ questions.

Some of the constituencies regularly polled by SMP for client schools include

 
Current and recent parents
 
Academic and senior non-teaching staff

Parents who considered your school but then sent their child elsewhere

Current and recent pupils

All our work is confidential unless you tell us we can tell other schools – as, happily, many have done.

Some of the benefits:
 
The inclusion of a large number of ‘open’ questions ensures respondents’ answers are not channelled by the nature of the questions.
 
Responding anonymously, honest views from the different constituencies will help inform the school’s future development - and its future marketing.

Comparative statistics are provided throughout the Report allowing a school to compare its performance against SMP-derived sector norms.

For more information on the wide range of research services provided by SMP, please call us on 01823 334560 or, if you would prefer to email us click on the link at the top of the page.