Learning vital information about your catchment

There is little point trying to determine the most advantageous marketing strategy for your school without having a good understanding of your catchment’s characteristics. Three routes to help you gain a clearer understanding are

			Undertaking an analysis of birth rates, projecting school age numbers and considering other major local recruitment influences to provide your school with key information on which to base decision-making
			Providing maps of your catchment, showing areas that contain homes with children of age ranges that are of relevance to your recruitment needs, living in families with above average incomes
			Providing you with a clear map showing the homes of all your current pupils within your catchment, each stage (e.g. nursery, junior, senior) being shown in a different colour

Whilst these are the discriminators that are most popular with our client schools, we approach each school’s needs individually. You do not have to buy a standard service – just solutions that meet your specific needs.

			Provides vital information for future strategy development and marketing planning
			Identifies potential transport routes
			Delivers a clear picture of where to target your promotional activity, including any direct marketing you may be considering

For more information on demographic analysis for your school, please call us on the above number or, if you would prefer to email us click on the link at the top of the page.