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Reaching 'new' parents for your nursery and pre-prep

 


Developing a relationship with potential parents as early as possible in their school decision-making process needs to be a top priority if recruitment targets are to be met and maintained. How do you identify those parents without wasting resources? 

Unlike advertising in local newspapers, where up to 95% of the readership is not your target market, SMP has found a way to help you reach those families with appropriate incomes and children of the right age for your nursery and pre-prep.

Using a number of different, yet proven, sources we can provide you with names and addresses of parents meeting agreed criteria within your school’s catchment.

Benefits
 
Targets only households with the right child age, gender, predictive household income and location
 
Databases are highly selective. (It is better to reach 200 families who do meet your recruitment criteria, than 2,000 who do not)

Reaches families who may not yet have made any educational decisions for their children

Shouldn’t you be the school in your locality to take advantage of this service? For more information about how this service might help your school’s recruitment, please call us on the above number, or it you prefer to email us, please  click here

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