As you will know, there should be SIX distinct elements in implementing the effective promotion of a school through advertising:

1. Determining the school’s specific advertising objectives within its overall Marketing Plan

2. Agreeing the available budget for the year

3. Creating effective, visually strong, advertising either in-house or with your graphic designers

4. Identifying the relevant media that best meets the objectives, and booking - as cost-effectively as possible - that media within the budget

5. Adjusting the media schedule during the year in the light of new media opportunities or changing school or market circumstances

6. Managing the associated administrative processes as effectively as possible

SMP can help in two ways, firstly by designing marketing-led, objectives-focused advertising in ways that we know work far more effectively than so much school advertising that still appears (see Good Design) and secondly by ensuring that media spending is planned and cost effective.

By working with a recognised media brokerage, SMP can not only plan you a more effective media schedule, but also buy the space at less cost – and you keep the savings. We also handle all the pestering phone calls from publications’ sales staff so you don’t have to deal with them – except as you choose to. What is more, this service can cost you absolutely nothing.


For more information, please call us on the above number or, if you would prefer to email us, please click here

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